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Published on October 9th, 2015 | by Daniel Cheeseman


City Circle Launch 2015 – Introduces “City Stories”

Manchester City fans come together as one at the City Circle launch

Carousel-Artwork-ultimateOn Thursday 24th September Manchester City FC officially unveiled City Circle, a project which celebrates City fans’ memories with permanent fixtures on the Etihad Campus. The MCFC Supporters club’s digital team at Maximum Social Marketing Ltd teamed up with print specialists The Ultimate Marketing Company to bring you City Stories, a lovely series of fan-based histories of them, their families and Manchester City FC.

The installation, located at the foot of the community bridge linking the Etihad Stadium with City Football Academy, is a collection of glass, metal and bronze discs engraved with birthday messages, memorials and stories from City fans. Together they form the first lyrics of the iconic fan song ‘Blue Moon’, which resounds from the stadium at every home game. Launched on the day the UK witnessed a blood moon, it was a fitting performance on stage and off from musician Lucy Conroy from Lucy and the Caterpillar.

Supporters and their friends and families who purchased discs were invited to attend an official unveiling of City Circle at the Etihad Stadium. Live music, entertainment and complimentary matchday fanfayre were all on offer before the event kicked-off with the evening’s host and BBC Radio Manchester presenter, Ian Cheeseman.

Ian was joined on stage by a full complement of Club guests including former players Paul Dickov, Andy Morrison…

Richard Edghill and Peter Barnes;

Danny Wilson, Manchester City’s Director of Stadium Sales and Operations;

Izzy Christiansen, one of Manchester City Women’s star mid-fielders who was fresh off her England début…

… and last but not least, rising Manchester City stars, Tosin Adarabioyo and Wythenshawe-born George Evans, who is the only player in the Club’s history to have played in every one of its age groups, most recently City’s incredible 4-1 defeat of Sunderland in the third round of the Capital One Cup last month.

Simon Riley, a lifelong Blue, was one of the supporters at the event who had purchased a City Circle disc in memory of his father Ron. The disc came as a surprise to both of Simon’s brothers, Graeme and Arran, who had no idea it existed before arriving at the Etihad Stadium for the event on Thursday.

Simon explained:

My dad passed away at just 46 and never had the opportunity to take my two younger brothers to a Manchester City game. City Circle is a way for all of us to be at the Etihad Stadium together and it’s forever, so the memory will be here even when I’ve gone, my kids will see it and they’ll know that that’s their granddad.

Ultimate Marketing SponsorFollowing a series of question and answer sessions, which fans also had the opportunity to take part in, supporters made their way to City Circle where the installation was officially unveiled under a shower of blue lights and fireworks.

Guests spent the remainder of the evening reading each disc and sharing their greatest stories with fellow supporters and the players who were there to witness this momentous occasion with them.

Commenting on behalf of Manchester City FC, Danny Wilson, Director of Stadium Sales and Operations, said:

The City Circle project is important to everyone at the Club as it allows us to incorporate those at the heart of Manchester City, the supporters, into the very foundations of our home on the Etihad Campus.

We recognise there were delays in its completion and would like to express our sincerest apologies to all those affected and to thank each and every supporter for their patience throughout this development. We are pleased to confirm that it is now complete and that their stories are available for all to share. We hope fans and the wider public enjoy viewing them whenever they visit the Etihad Stadium and wider campus.

circleadSays James Delargy, Creative Director at Maximum Social Marketing Ltd. (MSM), “City stories is the perfect FREE video series to engage all Manchester City FC fans to help them to talk and interact with the club. MCFC are really passionate about capturing and recording the fans’ memories and stories, anecdotes and family traditions around the venues, players, success and failures from yesterday, to many a blue moon ago! As it grows and becomes even bigger, MCFC are 100% devoted to keeping the spirit, heart and soul of the club at the fore! City Stories is the perfect way to do this!”

He continues, “The filming concept MSM wants to develop for the Official Supporter Club (Est 1948) is about the supporters’ past, present and futures being at the heart of Man City FC. MSM was invited last month to film exclusively for the City Circle event – a plaque installation for fans to remember lost loved ones who were huge City fans.  With that in mind, MSM plans to continue producing a lifelong series of human interest stories with the fans.”

James continues, “After the success of the start of City Stories (first filmed during the City Circle event in September 2015), Maximum Social is now planning on filming before and after matches at the Etihad Stadium and at Mary D’s (the meeting venue for the Official Supporters Club). City Stories is based on fans tales of how they have interacted with the club over decades, what it’s meant to them – then and now, and what they remember, etc.”

James tells us the trustees of the Supporters Club and the sport editorial team at MSM are actively planning the shooting schedule and dates will be announced in November 2013 for anyone who wants to be part of MCFC’s digital history project, City Stories. Stay tuned and please share this post as much as you can.


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